When Jose Beteta is asked what the inspiration was for undergoing a multiyear journey to open Raíces Brewing Company, he points to one staggeringly small number. “I was taking a business course at the University of Denver in 2015, and I had the idea for a Latino craft brewery,” said Beteta. “After researching it, I learned that less than 1% of the U.S.’s 8,000 craft breweries are owned by people of color — just 0.5% in fact. It represented this massive gap in the marketplace.”
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Despite the COVID-19 crisis, or perhaps because of it, more new businesses started in 2020 than in years past. Plus, many existing small businesses reinvented themselves, which can feel a lot like starting from scratch. We’ve put together a guide to help you start out on the right foot, whether you’re new to the game or just trying something new.
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